It seems that ALL the indian media was requested to publicise OSO, as the film has no substance. It's disheartening to know that some channels worked overtime to publicise OSO, because it's just a film, not anything of national importance. I liked and respected Shahrukh before this, but the way he went on to overhype his circus production, I'm disappointed, and hate him now. The other stars and actors are far more dignified and humane. It seems that success has gone to Shahrukh's head, and he thinks himself to be above all. Anyways, his days at the BO are numbered, as he looks haggard and ugly in his 6-pack avatar.