Yes for that definitely talent is needed. Any body should have the talent of making the Theatre owner to run to the show without crowd, getting friendship with media person and rate the film as number one, giving false advertisement even though the film is not running. If any body has this talent then easily the image can be created that the films are running. YOu can check in TN who has more films, it is definitely going to be Ajith after Rajni or Kamal. You can check in this Rediff chat also
