SRK tends to go over-board in proving to the world that he is the best.He keeps on boasting about his own excellence & charms/bribes the Film Critics to go along with him.
He is pretty desperate to be called the King & comes up with names and references, which he helpfully passes on to the Media to start creating a hype about him.
SRK is so unique that he would probably be the only actor in the whole wide world who is so desperate to seek media attention that he stoops to any level to ensure that the search light is always focussed on him. Right from passing lewd jokes on his co-stars and on to mimicking the other stars of the fratenity, his desperation is quite clearly visible.
Throughout his career, he has been trying to overtake the Big B & has tried his best to somehow or the other jump ahead of the Big B. From anchoring KBC to re-making Don, he has tried everything possible, but somehow or the other,all his efforts have fallen flat.
There is no doubt that he is a good entertainer, but can we really call him the best. In our Industry, with the likes of Aamir Khan, Salman Khan, Akshay Kumar, Abhishek and even juniors like Shahid Kapoor and Ranbir Kapoor delivering stellar performances and not to forget the Biggest 2 of them all - Big B and Hritik, can we really and honestly call SRK the best.
One thing is for sure, SRK himself leaves no stones unturned to ensure that he is called the best. His insecurities come to the fore, when he tries to OVER HYPE himself