Rediff knows if they give a headline which say SRK or Shah Rukh it will get thousands, and lakhs and millions of hits thats why they are doing this. Its not SRK which needs rediff its vice-versa. SRK is simply too big, too huge and too gigantic to even care for a site like rediff. U SRK haters take note. You hate him but at the same time watch his movies. If you hate him so much why the heck do you have to take the pains of clicking the link on the home page, reading the full article and then again posting your comments?