"Sir & Madam" shows the slave mentality of Tamilians.Most of them use the word "madam" more than 100 times for completing a sentence.50 more yrs oldies used to call 18yrs old girl in the film industry like this.bcaz Ji or shri not accepted by karuna & co.
I am tamilian living in chennai i used to advise every body to maintain a standard the person u talk.But still our brothers and sisters sacred while seeing a well dressed man or women. Dear my brothers dont give unwanted respect to film Jockers.