speaking from germany, iam really fed up of this marketing gimmicks for SRK films. initially, people who were marketing indian films were bringing out only SRK's films lke Dil chahta hai, KKKG, etc..and people thought "wow, indian films are colourfull, and that they have such only this hero who is God"....then when i showed them other films of Big B, Hrithik and other movies..specialy TZP,Hum dil de chuke sanam, and suraj bharjatya's films..,they have now accepted that there are other good actors too..other than this slef proclaimed king SRK. that doesn't mean that i hate him..but certainly not the gimmicks from his team. Booooooooooooooooo