In marketing we have these terms of Brand Image or Brand Equity....its a harakiri when a brand gets over ambitious and tries to diversify too much from its original positioning...Think about Nirma moving into the premium washing category or Pan Parag launching a high-end skin care line....Ain't it disasterous!! Our film industry is plagued with such examples...its not wrong in being ambitious, having a career path...but its extremely important to do a reality check! Shreyas talpade can never do a DDLJ, Arshad warsi can never be a Khalnayak, Himalaya could never star in a Maine pyar kiya remake (no matter how hard his wifey bhagyashree tried)....Jaaved jaafrey is no hero material, Boman Irani failed misrerably in trying to look macho in Don. Innumerable instances....I would urge all these sidekicks to remain rooted! You guys work! But face it - you'll always need a sanju, an akki, a SRK, a Sallu to bring in the crowds! Tusshar kapoor, Sunil Shetty - boys, you were never born to be solo heroes - stick to your forte and keep raking in the moolah!
