If you want quality cinema bollywood has Shyam Benegal, Ketan Mehta and even talent like Rakeysh O Prakash and Raj Kumar Hirani, the latter's films being copied by Hollywood, like malyalam has it's low grade side to it ( with the low budget soft porn) so does Bollwood have some trash, both have good cinema and neither compete with each other, each has it's own space. And what about Tamil & Telugu cinema ? they have their own position too, and own market and some high quality stuff ( and lot's of masala flicks too). All I can say is if you are representative of the Kerala film audience , then the audience is not made of people with rich culture but xenophobic hate mongers who do not really look beyond what is mad ein their language.