Sekhar Kammula is really a breath of fresh air for the telugu cinema where the standard 4 or 5 heroes who are nearly grand-fathers' age still want to act in every film. The story for these dominating heroes is nothing but self-portrayal of their power/money. What makes Sekhar great is he moves apart from this gang and re-juvenates the public with content cinemas where the entire family can enjoy. Great film-making.