i would just love to correct my friend here that a Film Called Bombay to goa was also highly publicised but it was a Film for just single screen markets and dint sustain Major markets at all. So just trying to tell u That to publicise a product u need to have something in it. And a bigger star will be instant publicity coz of his range. And SRK has done what every normal prod. does but cos of his presence Media automatically hypes it more coz of there viewership. And coming to SRK let me tell you the facts that he is the most known/popular actor in the whole world including the Hollywood stars. So plz get ur gyan intact or I will write the recent remider for u that, CHAKDE INDIA is the biggest critical and Commercial sucess it features SRK and even he was critically aclaim. Saawariya has its audience and they will see it irrespective of OSO. Saawariya being hit doesnot mean OSO will go down. Think what u write.