Phew! review sounds like just another fancy-filled romance in an unreal world. There would not be anything to dispute since the movie declares itself as piece of imagination set in untrue world, but Bhansali's churnouts seems to be over-theatrical and with hyper histrionics from his protagonists, in his earlier ventures of Black, Devdas. He is good only in going grand on his projects with artistically designed sets low-lit blue colour silhouttes. Often this has become repetitive and lacks point or message. He should stress on the plot and its message more than these unproductive production designs.