For your info, OSO was SRK's home production and they hae spent a lot for this movie. For SLB Sawariyaa was funded by Columbia Pictures with free adverstisements from Sony guys (Columbia belongs to Sony). Columbia certainly makes money and so does SLB irrespective of whether Columbia makes money or not. If OSO doesn't collect well, SRK tend to loose. But no worry, SRK can afford to loose with 5 crore per movie he charges can take care off.
In the end, who gets fooled? You and me, general public. We waste our money, spend time to get the ticket and waste our time.