It is very common in Telugu film industry that people who are successful in their movies, plan to make movies and slowly build a film studio or invest in fixed assets of their own when they earn enough money. In the recent times Chiranjeevi is one hero who wanted to spend for deeds of charity than for his own glorification in the industry, as he feels the responsibility towards his fans and more importantly towards the society. It's not untrue to say that his deeds motivated many of his fans towards charity and social service/welfare. Chiranjeevi should be commended for the same.
On Oct 02 1998 Megastar Chiranjeevi started Chiranjeevi Eye & Blood Bank under the flagship of Chiranjeevi Charitable Trust to give back to the people whatever he could on the humanitarian ground thus demonstrating a new dimension in his personality. A part of his earnings have been going to Chiranjeevi Charitable Trust (CCT).
Blood bank of the CCT served over 80000 people since its inception, which itself is a record by operating 24 hours a day, 7 days a week. The eye bank served 780 people so far in the short time after its inception. Recently he started focusing on child relief too. What Chiranjeevi does through CCT is a noble cause that should be appreciated and every hit movie of Chiranjeevi implies more funds to the CCT.
To this date he is still modest for all those innumerable achievements and honors he had received. In spite of tasting such tremendous success through out his career
