I can understand that every dotcom worth its URL deserves its RoI, but this is the cheapest trick in the book to make a quick buck... I always thought Rediff stood for quality content, this leaves me disappointed.
As for the show, the least said about it the better. KWK has neither coffee nor is it intellectually stimulating...just a smart-ass KJ and a bunch of publicity hungry "celebs" on each episode. I had the misfortune of watching just one episode, the one with Kareena and her beau...utter trash.