I would like to say the potrayal of the heros in the cinema affect the common man's behaviuor. But the life of our neighbours may not necessarily affect our lives. There are so many examples for this. For instance, we all know that how the clothing style or hair style of a hero has an impact on appearance of the common man. So when a hero smokes, we feel that it is so cool and the members of the opposite sex will come attracted towards us. I feel that heros have a moral responsibility too knowing that how much can they affect the life of a common man.