Adil Zainulbhai, head of McKinsey India, Report The size of the Indian addressable market for businesses will surge as internal migration lifts the urban population from 318m to 523m and reduces the proportion living in harder-to-reach rural areas from 71 to 63 per cent. Indias middle class, defined as those earning between $4,400 and $22,000, will rise from 50m people, or 5 per cent of the population, to 583m people, or 41 per cent by 2025, more than tenfold The number of Indians living in deprivation, defined as those with incomes of less than $5.40 a day, has already fallen from 93 per cent of the population in 1985 to 54 per cent today and will decrease to 22 per cent by 2025. The number of global Indians with incomes of over $22,000 will rise tenfold to 24m, their average incomes climbing from $35,000 in 2005 to $50,000 in 2025.
