There is no cheap publicity it is costing him 50lakh. He has advantage over others ask a non degree holder and non visionary to try secure a loan of 50lakh. Perhaps you could try to do so,I bet you will not get a anna in loan from any one. Mr Kaushalendra must have a very good buissness plan that the loan provider has agreed to back him up. As for innocent farmers,that is there problem if they can't see it coming. Farmers grow and V buys the product and sell and why not.