If you enter the call center hate into the popular search engines, you get over two and a half million pages.
Have our IT and BPO companies done anything to build a positive brand image with the people of America?
IBM organized the famous Deep Blue versus chess grandmaster Garry Kasparov face off, Amazon sponsors online short film festivals, Apple designs iconic products like the iPod. Sun Microsystems holds an 'in-world' press conference to show off its new pavilion in Second Life, the popular 3D online world. The list is endless.
Now name any consumer initiative from Indian tech companies?
Can you think of any breakthrough recruitment advertising even in India?
Do Indian technology companies come across as innovators?
The answer my friend is blowing in the wind.
Is it any wonder then that Indians are seen as %u201Cjob stealers%u201D and %u201Ccyber coolies%u201D?
If our vaunted tech companies continue with their current staid ads and investor PR events, then not only will they face the ire of jobless Americans, but will also implode from within due to high attrition rates and lack of people who understand Web 2.0.
