Without investment and portfolio knowledge you can not specify which company is deducting what.ULIP is talk of town,last year insurance industry sold 76% ULIP products in market.Birla Sunlife was first company to launch ULIP concept in india.They have Products with entry load of 2% to 65%, it depends on customers need and knowledge which product one should buy.ULIP are giving returns at par or more than ELSS Mutual Funds and fund managers can shift 100% in Debt market, when market ids bearish and 100% in Equity market, when is bullish.ULIPs give you benefit of Sec 80c and Sec 10(10D) and can provide you benefits of Life insurance cover as per your need and human life value.I recommend you to read economic times,watch business channels and read business magazines to develop your knowledge.Cheers!!!S Bhat, Bangalore.