What is the big deal. I am in Kenya and using my Nokia 5310 whcih is a 3G phone and using Safaricom as the service provider for broadband internet connection.. This is already in Kenya and other countries in Africa. It is surpruising that India is only now launching broadband internet connection on 3G phones.
Safaricom and Celtel already offer such services in kenya and many more are coming in.No big deal