Articles ought to be preferably unbiased and certainly without a vested interest or a hidden motive like this one. I've noticed that the ultimate objective of all Personalfn.com articles is to 'advise' the reader to "get yourslef a financial planner" -- personalfn.com, that is!
Grow up guys. You need not attract clientele to your business (which is important, I agree) by being so downright selfish in your approach. Help readers without a selfish attitude and they'll come back to you in hordes. Or, better still, 'get yourself an editorial planner'.
