Like reliance when they entered in cellular market all other players are not afraid of Reliance they are afraid of loosing their profits over profits. Once a time Airtel is charging incoming and outgoing chrges at Rs 32 per min. and now Rs.0.50 per min. Thus the operating cost at that time and now a days are same but the difference is their errosion of their profits over profits. Can any body have answer how relaince is at entry level able to give call rate at Rs.1.00per min and other's after 9 years are not able to do so? for all this we have to think which is right and which is wrong, indication about 1000 crores losses by dish tv and tata sky is only for getting soft corner from govt. Wait for Reliance to enter in this market and thus see the difference