Record labels, electronic media are hand in hand in killing this genre of music. Otherwise both Carnatic and Hindustani and well and truly alive and the younger generation is going great guns in keeping the tradition alive.
Well if people give 5% of the importance they give to Shahrukh Khan, Indian Idol and cricket, then classical music will never die.
Hype, fantasy and false stardom is whats trying to kill this form of music.
There are enough people in India and some medias like RAVE Magazine, The Hindu doing their bit in keeping this alive.