Who drives innovation certainly the customer...But how to know what customer is seeking for? The simple reason is see the customer closely and try to know the reason why he makes the purchase or why he doesn't..
Innovation is the key to success and even the big companies like Reliance, TCS, Infosys are living due to innovation...Recently I read the article on www.jiffy360.com An Exhilway Group venture which boasts of providing laptops on lowest prices along with double warranty and free worldwide shipping and even the finance is available on easy terms & conditions from Reliance I think that's a good innovation in the field of IT industry..Long live Innovation..
