The article has been credited to Business Standard. Well, Bingo is an eyecatcher and has got marketing appeal. ITC is doing both vertical upward and downward integration in as much it would source materials from its agro division like wheat, vegetables etc and even oil. Its chefs have delivered the finished products. One area where ITC has to do its homework is "Health factor". Hydrogenated fats would be used in Bingo. How does that along with salts , preservatives etc. have a negative impact on the health of the younger generation namely heart, liver and kidney issues. The category would still be Junk food which one has to be careful to consume.
