When you have a big B school Degree, a fat salary and a company with deep pockets and have nothing to do sitting all day at office this kind of reckless act will be repeated time and again. They never learnt from the debacle of BISCHIP, a stupid combination of biscuit and chips and even those days they claimed it as one of the path breaking inventions. And evey one knows about the fate of the product how it went down the drains after getting rotten in the shop shelves. I dont think there is any point blaming rediff for bringing out this article. I am glad atleast this has given us a small platform to discuss about the pros and cons of this product.
When the whole world is talking about junking junk foods and educating the janta and children on better food habbits our guys in ITC are least bothered about it. Well being bothered about the health of others were never in their agenda. And its not the huge ads which makes a product sell, its all about quality and acceptance which the customer will decide. and todays customers are more concious and better informed and then there is no dearth of healthy alternatives and choices.
