Having seen this article , i feel i was going thru an advetorial page of a newspaper...whre media get paid for the space given..needless to say "any bulshit can be written".For some solace comein to rediff..but u let me down..But i wud recommend this article to b published in your business page so tat business aspirants aor business grad's can learn from it..like "How a brand is built"....