Such blatant PR plugging was expected only from Times of India / Bennett Coleman. Now, Rediff has fallen for it, too. Et tu, Rediff? Rediff is now officially off my 'favourites' list. Less said of ITC, the better. Try as it might, it can never change its identity from being a 'smoky' cigarette company. Much like a gangster turning politician by doing 'social service'!! Let ITC give up its cigarette business and then compete in the market. Remember, consumers, that the Bingo you are eating should really have a statutory warning saying - 'this packet of Bingo is paid for by the wasted lungs of a billion smokers' !!
