No doubt the ad campaign was tacky,and they have managed to make people recall and discuss Bingo... I have had it and obviously comparisons are apparent between Bingo and Lays.. 1) The quantity of chips inside a 10rs Bingo pack is less compared to a 10rs lays pack.Try it if u dont believe me! 2) The chips ar broken more in Bingo..where as in lays its more of whole chips!! 3) Crispiness and flavours taste good....but i think so many flavours and too much concepts are gonna work against the brand...You cant expect a customer to remember all in such a short time...they should have lanched 3 or 4 basic flavours...initialy....seen the response then possibly...introduced more flavours.... Lastly.....my friends....these are my comments....possible many of you might differ.....!! But overall I think ITC guys have managed to create a brand with decent recall.......How long it will last or the product will sell.....only time will tell....
