Sir , it;s not just a craze. Agree with you that customer need to have some dicipline while investing in ULIP. But charges in ULIP are very heavy. With little discipline , customer can save lot of money . Also one more problem with ULIP is after one year you realize that the fund manager of your ULIP is not good, you don't have an option to shift. where in MF , you can go for different fund manager.
