Rightly Said - ULIPs are for long term. And I would say, no one has the discipline to stay long term as far as investments goes - then how do you expect people not to redeem their mutual investments with in 3 yrs or 5 yrs - And please from now on do not ever compare mutual funds & ULIPs - they are both completely different products. DO NOT look at returns of ULIPs in 2-3 year horizon - go for it for your long term dreams - as a disciplined savings. This sharp fall in the market weeks back resulted in around 35% shave-off in Mutual Fund NAVs where as ULIPs from LIC for instance has come down only by around 10%. So this goes to say it is better to diversify in all investments available - at the end of the day - Having a peaceful retired life & watching our children grow is what is needed