I agree charges are heavy - but it is too much when you compare it with an endowment type of plan - We are talking about discipline here - But unfortunately Study says 85% of Mutual Fund Investors does not stay beyond 3 yrs & 95% beyond 5 yrs - so where does long term come into picture? Also one more fact is that there is nothing called "Fund Management" as far as ULIPs goes - it is all stipulated & guided by IRDA. And the option to shift in MF if the Fund Manager is not good does not seem to a viable option as you only practically end up trying every fund & does not make money at the end the day. And as such fund managers keep changing every day - they shift to the AMC that pays them more !!! The best way for the investor is to know the fine prints of the policy & to know what is his investment objective ...