A long article and deserved to be so. (Although some paragraphs are repeated!!).
Eclectic, pathbreaking and complex. It has some unusual elements that are not found in conventional business: Passion harping on rebellion against a single co. dominance,volunteers as serious business component,not-for-profit motive,de-centarlization and a trapeze loving CEO.
It gives us a glimpse of the shape of things to come in the near future.
