gone are the days when companies would stick to one sector. now, even companies have become speculators with cash and marketing muscle, on a lookout for the best sectors to invest into, make a quick buck and make an exit when the sector loses it's profitability. so, the only core competency these companies will be working on will be creating a recognizable brand and country / worldwide marketing network, through which they can push products or services across sectors... so, can i expect Surf chocolates in future :D