Looking at the growth charts that SIF has achieved even after decline in its initial stages shows that SIF has the potential to make it globally and the products they will be accepted globally coz Indian Food is a highly appreciated and liked food than anything else.
If they have to enter the global market, they have to study each and every aspect of the market where they are planning to enter, the investment they need to make, the labor cost, type of product, and last but not the least profit.
If they have to go global, they have to be ready to face a stiff competition over there from competitors who are already established in that market.
SIF should look for partners who are well established and have a 75:25 share over the market so that the brand name SIF is not taken away by the partner coz that is the name that each and every one globally will know when they use the product.
Marketing the brand makes a lot of difference nowadays and SIF should hire an agency which is known globally and appreciated globally for their marketing capabilities, that can establish their name globally.
Mr. Krishnan should make a trip around the places where he is planning to start and study in detail each and every aspect of that market and whether it will be right to start in that place.
With all said, I would like to tell one thing, SIF has the potential and will be a global brand in the coming years and its products will be appreciated globally.
