SIF has come a long way and has strong a strong base in india. 1)MARKET RESEARCH The company first needs to do a market study. It has to do an extensive market research with the help of an external marketing research company before it tries any of the markets. Because people%u2019s lifestyle change with the change of place. 2)FUNDING : If the market research is favorable, the next step is to think about how it will finance the expansion. The company already has reserves of 52mn plus profits of 12.5mn. However to increase production capacity, and for the initial expenditure involved etc the company would either have to borrow money or go public by issuing shares. 3)PRODUCTION : The cost of labor as well as raw materials is relatively cheaper in India, than in US or Europe. Hence it is would be a wise decision to continue production in India and increase its production capacity to cater to other markets. 4) DISTRIBUTION : SIF can have a joint venture with the local companies in US and Europe, since they will be having knowledge of the local markets. It can use its distribution channel to the best possible extent. Once the company understands the market and develops a good relation with the distributors it can float on its own. 5) MARKETING : Different people have different cultures and even the colors the presentation the medium everything depicts a different picture in different places. Hence there is a necessity to involve local marketing agency. A tie up will bridge the cul
