I feel now the current situation in India is to think Global and work towards that direction.
My definite answer will be that SIFL should export to US and UKand North American market where Indoan population is sizeable and also the localites over there are not aversed to trying our food.
My option to do is the option III : We need to set up a unit or select a franchise in North America. We need to establish the process, packing as per their country standards and distribute there. The main reasons are: 1. Whatever said and done US,UK and north american people are more fussy to accept directly imported food stuffs from India due to their low level of confidence of our quality. 2. Since it is food items the shelf life is going to be low and we need to ensure that the packed product reach the end customer as early as possible and preferably in a days time. 3. If we need to produce and pack in country specified packings and then the freight element and logistics is going to be a main issue and getting the food packs to export directly to niche markets is going to invite the risk in case of any quality complaints.
4. We can keep the senior person like Mrs. Maya to start with and establish the quality and production systems and get the local quality accrditions and publish the qccredition details in the packing and see the sales. It will be definitely peaking with the time. 5. SIFL to go in a big way and they can do really a great job sitting in North America. Baskar
