It has yet to explore 70% of Indian market(rural). May be not accepted by the people as a ready food. But if they tactfully,involve rural images in the advertisements. Start, chain hotels, may be on the small scale but more in numbers with advertisement of SIF.With this people will become addicted to SIF food. Make through impression on the minds of the people living in rural India. Especially take care to impress female memebers, how it relieves them from the pressure of work at the same time they can make family memebers happy with the quality product of SIF and thats all.Need not go global. not even to another Asian countries at this moment.
