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SIF should go global
by seetharaman kaliamurthy on Jun 16, 2007 12:07 AM

I feel that SIF can go global, but the strategy they need to adopt is "Enter into licensing agreements with mid-size food companies in the US and the UK for carrying out production and marketing operations in those countries".

SIF is mostly into perishable products and due to this exporting of the same is not such a good idea.

Venturing and setting an organization in an unknown and unpredictable market is a very risky proposition.

There is no hands on experience in dealing with the International Clients.

Hence, it will be better to tie-up with an organization belonging to that place initially. Later as they get a feel of the foreign market, they can get a better holding.

Further to that, depending on how the market relates to their product, the future can be decided.


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