SIF has emerged as one of the major players in Indian Market and it is an Indian company which has made itself different from others in the market . SIF should go global because - It is having a very good presence in Indian market ,it also has rich experience in handling products would be a great asset if SIF decides to go abroad. SIF going global, is the right idea but even before that it should first test all its products even in the foreign market, know the preferences of people and their tastes as they differ a lot when compared with the tastes of Indians. Though, large number of Indians are living in Foreign Country SIF%u2019s success is a probability.the only edge we have is their busy life and their preference towards the ready mades but, there are already many number of readymade products that are available and are in the market since longtime. So, the best strategy that SIF could opt for would be by entering into licensing with mid-size food companies in the US and UK for carrying out production and marketing operations in those countries. And once it is a success then it can think of setting up a production unit in US ,UK ,etc. While, this would be one approach and other one would be producing more in India and export to South Asian countries, the US and the UK using the services of distribution agencies based on these countries. Hence, SIF could opt for either of the strategies and proceed further.
