Its never too late to go global, in my opinion SIF has to create awareness and work on putting an efficient operation. As someone correctly pointed that internal market like US to begin with, would not be a bad idea at all there are quite a few people who buy the ready mix already. I have seen some Chicken curry mix, pulav mix, etc, products from a Pune based company being quite popular. There is potential in every initiative as the people out there (specifically indians) have a thrive to have Indian food which doesnt meet the taste in the Indian resturants out there. The points to ponder on: 1. Concentrate on Sales & Marketing team (the heart of business). 2. Employ good technology driven tools to keep track of things as the business moves forward. 3. International markets demand high quality for every price tag, so maintain quality standards. 4. Market survey for products in demand and keep them bumped up. 5. Create local awareness of products for generating people chain marketing. 6. Try to keep prices mark 2 market to generate quantity sales. 7. Always track the business profitability so that its never late for a pull out. 8. Reduce operational cost for better investment strategies.
Business plans alway carry risks and if the pain is worth taking hit it hard. All is well that ends well.
