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SIF GOING INTERNATIONAL
by Rajalakshmi Nair on Jun 15, 2007 08:18 PM

SIF should go international, as the company has
risen from scratch one with watever rawmaterials
was in hand. Starting a business in food industry is not any easy task, as each food (tinned or otherwise) should be very delicately and carefully identified and prepared. people from different cultures and countries have a different taste for every food. So identifying with peoples tastes and choice is not an easy task. But with SIF it is quite possible to reach the comman man's likes and tastes as far as venturing into the international market is concerned. And moreover, in the Middle East and in the US Indians have made their permanent base there. So there will not be much of a problem if the market is correctly exploited.

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