NO,SIF should not go global because by going global at this point of time they may possibly loose there market in India.As it is there is so much competition in our own country only.Right now they should rather make efforts to be the best in India and not just be anybody internationally. Being an Indian company SIF knows the Indian culture,market,Indian taste,rules and regulations etc.India being the biggest democracy in the world SIF should try to cater to each and every Indian... It should try to go to the rural markets if not with the readymade food then with raw materials first and later on with readymade food.
In India Both urban and rural class are not yet very much comfortable with readymade food BUT in the near future a time will come when We Indians will start replacing cooking with readymade food as because India is the fastest growing economy of the world and as more & more people are becoming educated and aware about living a good life the earning power of people is increasing day by day and time is becoming money and as the earning power is increasing so is the spending power. Thereby SIF should remain in India and first try to be the best here only and I am sure if impemented with good quality and marketing strategy,they would be able to sell their products at their price because the Indians are ready to pay anything for good quality things.Its better to have one bird in hand rather than two in the bush. SIF should try to be the number one in India first.
