There is no doubt that the company has done well in the past and future prospects dont appearbleak too. In fact this is the best time to enter foreign markets and also try to penetrate into US, UK, European Countries, S E Asia, Far East,Australia Zone and Mid East too as these countries have huge Indian Population. As a start up, the Company can use "killer pricing " i.e by selling large amount of stocks below the normal cost price, capture market and also ensure that samples counter are opened in Hypermarkets in the places where the products have been launched. Slowly after ensuring the movement of inventory turnover, the company can ensure that price corrections are made and thereby resorting to regularizing the prices based on Demand and supply potential. All in all effective marketing and advertisisng strategy needs to implemented to ensure that consumers dont miss out the same among the mass of other products too. Placement in shelves of hypermarkets and attractiveness of packaging and labelling are the other important factors that needs to be loooked into. Having taken these measures any optimistic Chairman of the Company can only expect the foreign currency earnings to por intoi their designated bank accounts yielded out of export earnings.
