Well as part of expansion SIF should go globally but following points should be given a glance when u go global. 1)Penetration a global market is difficult-there may be solution on your side itself,like having tie up with some marketing firm-but even though we are on expanding the market we dont have to loss the Quality of the product. 2)Price matters a lot-if we are in tie up with some marketing firm in US or UK-the price has to be increased that may cause loss of goodwill of company 3)Its is far better to merge with some Small sector food products there in UK or US, so that increasing quantity of preservatives can be decreased eventhought SIF is using natural preservative(Save Preservative cost) 4)Appointing few good Manager for International marketing/sales purpose who have good knowledge abt management..its doesnt mean prior experience..those who have talents that what i mean.. 5)As you might heard of Mc Donald pizza case..when they first introduced there NON veg products in india where Veg product were given much priority..they also flopped..So you should mind few thinks like reputation or market leader can even flop..So have nice strategy before u move on 6)First Localize the product-even if your target group is indian.. 6)Diversification of your product category essential...
