THIS IS THE AGE OF GLOBAL MARKET NO%u2019S OF COMPANIES ARE GOING GLOBALLY. SO SIF SHOULD THINK OVER IT TOO. BUT HERE I WOULD LIKE TO BRING SIF MANAGEMENT ATTENTION OVER SOME CONSIDERABLE POINTS:-
1. SIF STILL COULD NOT CAPTURE THE ENTIRE INDIAN MARKET WHICH IS VERY HEALTHY MARKET FOR SIF PRODUCTS 2. AS SIF IS A SOUTH INDIAN BASED CO. AND PRODUCING MORE SOUTH INDIAN BASED PRODUCT WHICH CAN ATTRACT OTHER PART OF THE COUNTRY 3. EVEN HAVING GOOD MARKET IN SOUTH INDIA WITH SIF , THEY HAVE TO FACE COMPETITION IN ITS OWN HOME MARKET THEREFORE TO KEEP THE MARKET IN SIF FAVOR THEY HAVE TO PUT MORE INFRASTRUCTURE OVER HERE IN INDIA 4. GO GLOBALLY MEAN BEST HOLD IN HOME MARKET AND FOR THAT IN EVERY CORNER COMPANY%u2019S BRAND NAME SHOULD BE WHICH CAN BE POSSIBLE THOUGH ADVANCE ADVERTISING E.G. MEDIA ADVERTISING WHICH IS NOT USING BY SIF AS PER ARTICLE EXCEPT OLD MEANS OF PRODUCT PROMOTION 5. SIF SHOULD TAKE EXAMPLE OF OTHER INDIAN & FOREIGN COMPANIES THOSE ARE ENTERING IN TO OTHER MARKET AFTER EXCELLENT PERFORMANCE IN THEIR OWN HOME MARKET 6. TO ENTER IN TO NEW MARKET NOT ONLY MEAN TO INTRODUCTION OF THE PRODUCT BUT THE CONSUMPTION OF THE PRODUCT. THEREFORE SIF HAVE TO CHECK HOW BIG MARKET IS THERE IN THE US TO CONSUME A PARTICULAR FOOD PRODUCT OF SIF WHICH ARE NOT EVEN CAPTURE ENTIRE INDIAN MARKET AT GOOD LEVEL 7. MOST OF THE SIF PRODUCTS ARE RELATED TO INDIAN TYPE WHICH CAN COMMONLY CATCH THE INDIAN COMMUNITY SO SIF HAVE TO CHECK THE OTHER COMMUNITY RESPONSE ABOUT THE PR
