Indin Food Products are loved by every body in the world. Here SIF is late in launching the product. Better late than never. SIF has to launch in SA countries and middle east and GCC in the first phase. They can also venture into East African Market from there. Their phase 2 has to lauched in UK where are good no of Indian population which can also cater to other European market. They have to license the products thru some production unit when they venture into North American market since there are lot of food products rules prevailing. They may have to see that the products are not as spicy as in Indian Market. Mr. Krishnan should do thorough market survey in each and evry phase. The best food products which can go global are dry items like powder items like dal, corriander, garlic, coconut powder,chilly powder for idly, papad items, fryums which can be stored for longer period of time atleast 3 months for powder stuffs. The paste stuff like tamarind can also stand for a longer period. Instead of launching every product at ne shot let it experiment on the popular products in domestic market and late it can be extended to other products. I wish Krishnan and Maya a best wishes.
