If you have Dreams then go Global with Confidence. At the beginning of venture, do not forecast Profit or Loss. At the beginning do not go in for partnership or franchise with foreign local market ,open one Brand new Outlet in your Indian market name all exclusively handled by yourself only. This helps you in knowing your customer%u2019s view regarding your products directly and very clearly. Naming your product in Indian name gives the foreign customer a sense of Indian ness. Do not go for production of your products in foreign soil because of 1) Foreign Raw material Quality e.g Rice produced in India cant have the same taste like the one produced in USA or UK. 2) Foreign packaging e.g Tinned packing. Pack like the way u do in India . It will match the product being Indian. Do not compromise on profit or loss regarding production in foreign countries this will loose your products quality, taste and aroma. About pricing, go for reasonable pricing in the beginning. Do not worry if it goes in loss a bit. Foreigner likes Indian food very much, so do not target just Indians. If you are going global then hit the market globally. Once your outlet is well established and you feel the rush, then open more outlets in other parts of the country. Slowly increase your products rate. Price will not be a barrier when your product sells like hot cakes. When your product is No 1 in India then u need not worry about it being in foreign country. Remember that Product%u2019s Qual
