With world becoming a global village, there are good prospects for SIF to go global.. need to check out with following points 1 List out the potential markets like US, UK, SEA etc 2 Analysis of end-customer/ manufacturing price in all scenario...like production in India or abroad, duties, licensing etc 3 Try specific target areas within target countries having Indian population (major target) 4 Look for competition over there in terms of food quality, packaging etc 5 Find out the wholesalers/ distributors in target markets 6 Initiate withs some added schemes (free on purchase) 7 Advertise and branding with a check 8 Motivated sales force is always a need = choose some Indians for that = mind matching 9 Be confident...go and get it
