Yes, it%u2019s a GOOD VISION, GO GLOBAL. Define a separate business expansion budget from projected additional revenues; be careful of investor%u2019s money. First in 2007 & 2008 go all India. Make 4 pilot projects to penetrate fast in WEST/NORTH/EAST/CENTRAL India. Make four task-oriented teams comprise of 4 each RSM level ambitious/self-motivated people from Marketing, Production, Finance and one hired from local region from food industry. Define subjective/Objective parameters with clear forecasting (ROI).Each team will identify products to be introduced, production initially from available facilities, define process of marketing and distribution channels and yes costing too. Implement viable projects in each region. Learn from success & failure. Modify and establish a strong Indian brand name. In due course of time keep working on upgrading manufacturing units, acquire international standard certification. 2009 make a pilot project of one foreign country with similar pattern utilizing additional revenue generated from above projects to avoid jeopardizing investors. Learning from success/failure of above projects, GO GLOBAL 2010.
